Brand vs. Product
Sarah emphasizes the importance of transitioning from a product-led approach to a brand-led strategy, highlighting the need for exceptional customer experience. She reflects on how the company built on its founder's vision by investing in a well-developed product that lacked the necessary sales and operations to scale. Listening to customer pain points, particularly around employee benefits, has become crucial in shaping their offerings amidst changing workforce dynamics.In this clip
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Masters of Scale
Rapid Response: Invest in first principles, w/Sarah Levy, Betterment CEO
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