Activist Investing

Sarah discusses a transformative approach to socially responsible investing, emphasizing the importance of engaging with companies to drive positive change rather than simply avoiding "bad" investments. By actively listening to customers and incorporating their values, they are attracting a more diverse user base, particularly women, and fostering a sense of community and purpose in investing. The journey towards a more inclusive and impactful investment strategy is ongoing, but the excitement for the future is palpable.