Franchises and Sustainability
Alex discusses the unique advantages of long-standing franchises like Star Trek, highlighting their deep-rooted cultural significance and the media buzz they generate. He emphasizes the importance of financial prudence in production, leveraging existing assets to create a sustainable ecosystem. The conversation also touches on the delicate balance brands must maintain between familiarity and innovation to avoid audience fatigue.In this clip
From this podcast
Masters of Scale
Rapid Response: How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman
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