Embracing Uncertainty
A top-down leadership approach proved essential as a team prepared for the worst while navigating the pandemic. The experience in China became a blueprint for global operations, showcasing how people creatively incorporated sport into their daily lives despite lockdowns. This adaptability not only helped maintain brand values but also illustrated a broader definition of sport that resonated worldwide. As recovery unfolds, insights from China's experience provide hope for a similar resurgence elsewhere.In this clip
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