Birth of Spanx
Sarah's journey began with a simple frustration and a creative solution, leading her to identify a significant gap in the market for women's shapewear. Through her investigative efforts in high-end department stores, she discovered the limitations of existing products and envisioned a more comfortable, effective alternative. This pivotal moment not only sparked the creation of Spanx but also highlighted the importance of seizing opportunities in underserved markets.In this clip
From this podcast
Masters of Scale
How to find your big idea w/Spanx's Sara Blakely
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