Design as Commitment
Mauro shares a pivotal realization about the importance of investing in design rather than superficial initiatives. He emphasizes the need to identify co-conspirators within an organization and the value of creating proof points to showcase the benefits of design. By fostering early adopters and demonstrating progress, he illustrates how to shift perceptions and build momentum for transformative projects.In this clip
From this podcast
Masters of Scale
Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
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