Design as Commitment
Mauro shares a pivotal realization about the importance of investing in design rather than superficial initiatives. He emphasizes the need to identify co-conspirators within an organization and the value of creating proof points to showcase the benefits of design. By fostering early adopters and demonstrating progress, he illustrates how to shift perceptions and build momentum for transformative projects.In this clip
From this podcast
Masters of Scale
Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
Related Questions
How can company culture evolve, considering the insights from the episode 20VC: The $5BN Company Built from the Belgian Countryside | The Story of Odoo: The Company with No Plans to Sell, IPO & Their Billionaire Founder Who Does Not Care About Money with Fabien Pinckaers, Founder & CEO @ Odoo and the clip Culture and Responsibility?
How do startup founders think as discussed in episode #63 - The Number One Goal is Getting Started - Avni Patel Thompson of Poppy and the clip Commitment and Sacrifice?
How do startup founders think as discussed in the episode #63 - The Number One Goal is Getting Started - Avni Patel Thompson of Poppy and the clip Commitment and Sacrifice?