Design Thinking Evolution
Mauro discusses the ongoing journey of design thinking within organizations, emphasizing the need for designers to understand their role in driving value beyond just aesthetics. He highlights the tension between creating and extracting value, pointing out that while some companies may overlook the impact of design, successful initiatives like the Gatorade GX showcase the potential of innovative thinking. The conversation reveals a shift in how design is perceived, moving from a trendy topic to a more integrated aspect of business culture.In this clip
From this podcast
Masters of Scale
Rapid Response: Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini
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