Balancing Profit and Conscience
Howard emphasizes the importance of defining a brand through the customer experience rather than traditional marketing. By investing in his team, he creates a strong foundation for the company, turning constraints into opportunities. His journey from a small coffee roasting company to a global brand illustrates how innovation can emerge from unexpected places, transforming the way coffee is perceived and enjoyed.In this clip
From this podcast
Masters of Scale
How to do good and do good business, w/Starbucks' Howard Schultz
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