Embracing Collaboration
Andrew emphasizes the importance of collaboration over competition in the gaming industry. Rather than building walls, he advocates for an open approach, partnering with major players like Microsoft and Disney to enhance the gaming experience. This strategy has not only expanded the Star Wars universe but also showcases the unique challenges of creating engaging interactive experiences compared to traditional media.In this clip
From this podcast
Masters of Scale
Rapid Response: How Electronic Arts grows a metaverse, with CEO Andrew Wilson
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