Scaling Challenges

As the company grew beyond 50 employees, communication and cross-functionality began to falter, highlighting the need for new processes and structures. The transition from a small team to a larger organization required a reevaluation of roles, particularly in customer service, where complexity increased significantly. The experience of hiring a CEO who wasn't the right fit underscored the importance of having a strong COO, leading to a serendipitous reconnection with the ideal candidate after 18 months.