Breaking Industry Norms
Fawn shares her unconventional approach to breaking into the whiskey industry, aiming to reach all 50 states in under two years. Recognizing the lack of representation for women and people of color, she emphasizes the importance of leveraging unearned media to tell her story amidst the dominance of larger competitors. Her journey challenges traditional pathways and highlights the need for innovative strategies in a competitive landscape.In this clip
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Masters of Scale
Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
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