Award-Winning Strategy
Fawn shares her unconventional approach to launching a liquor brand by prioritizing awards to generate buzz before even hitting the market. Despite skepticism from industry veterans, she boldly submitted her product to competitions, aiming to become the most awarded bourbon from the start. By addressing potential threats in her business plan, she demonstrated transparency to investors, showcasing her confidence and strategic thinking in a competitive landscape.In this clip
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Masters of Scale
Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
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