Embracing Risks
Fawn emphasizes the importance of acknowledging weaknesses and threats in business plans, as they are crucial for gaining investor confidence. She highlights how leveraging press coverage helped her brand gain traction, particularly by addressing the lack of diversity in the bourbon industry. By taking control of the narrative and setting clear expectations with distributors, Fawn demonstrates a proactive approach to building her brand's presence in a competitive market.In this clip
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Masters of Scale
Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey
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