Revolutionizing Radio Ads
William envisions a groundbreaking system that transforms traditional radio commercials into interactive experiences, allowing products to engage directly with consumers. His ambitious project, Sound Drive, aims to personalize music based on driving behavior, set to launch in September. With major partnerships, including Mercedes, this initiative could redefine how we experience radio in our vehicles.In this clip
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Masters of Scale
Rapid Response: Will.i.am is using AI to re-make radio
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