Expanding Entertainment Horizons
Andrew discusses the ambitious goal of doubling EA's user base to over a billion in five years, highlighting the shift towards interactive entertainment as the preferred choice for younger generations. With nearly 700 million users already engaged, the focus will be on expanding demographics and fostering massive online communities around popular IPs. The conversation emphasizes the importance of connection through gaming content in today's entertainment landscape.In this clip
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Masters of Scale
Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson
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