Community Engagement Growth
Andrew discusses the immense potential of existing intellectual properties to engage hundreds of millions of players daily. He highlights the organic growth that occurs as fans create and share content across platforms, expanding their communities. By focusing on building massive online communities and telling compelling stories, there’s a clear strategy to attract new audiences while deepening connections with current fans. The emphasis will be on leveraging sports through the EA Sports app, along with other popular franchises.In this clip
From this podcast
Masters of Scale
Rapid Response: EA’s march to 1 billion gamers, with CEO Andrew Wilson
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