Building Impactful Brands
Franklin discusses the unique position of the Blacklist within the film industry, highlighting its influence over a significant portion of movie production. He emphasizes the importance of creating a business focused on impact rather than immediate profit, noting that the Blacklist has been profitable since its inception. As they expand into new areas, Franklin is eager to explore the untapped opportunities that lie ahead.In this clip
From this podcast
Masters of Scale
Rapid Response: A new script for the book biz and Hollywood, with The Black List’s Franklin Leonard
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