Rapid Response: The trampoline effect, w/ Morning Brew CEO Alex Lieberman

Growth Challenges

As Morning Brew expanded rapidly, maintaining personal relationships within the company became increasingly challenging. Alex Lieberman reflects on the transition from a small "tribe" of 30 employees to a larger "village" of nearly 100, where knowing each employee personally became impossible 1. He acknowledges that this shift is a natural part of scaling a business, but it has made it harder to build deep connections with every team member.

It is the definitiveness of growing a business that you're just simply not going to be able to build as deep of relationships with 100 employees or 200 employees as you did with 20 employees.

--- Alex Lieberman

Lieberman also notes that the pandemic has highlighted opportunities that were previously overlooked, such as expanding into business education 1.

   

Remote Work Impact

The shift to remote work has further complicated the ability to maintain strong employee relationships at Morning Brew. Alex Lieberman explains that while the company's rapid growth already strained personal connections, remote work has exacerbated this issue 1. Despite these challenges, Lieberman sees potential in leveraging Morning Brew's platform for business education, emphasizing the brand's role in informing and educating future business leaders.

We don't just think of Morning Brew as a news company or even just as like an information company. In a lot of ways, Morning Brew is an education company for people.

--- Alex Lieberman

This perspective has allowed the company to pivot and explore new revenue streams during uncertain times 1.