Rapid Response: How "startup DNA" helped One Medical respond to Covid, with CEO Amir Rubin

Adaptation

One Medical's rapid adaptation during the pandemic showcases its ability to pivot swiftly while maintaining its core mission. Amir Rubin explains that their membership-based model allowed them to quickly implement new features, such as setting up testing locations in parking lots and expanding virtual behavioral health services 1. This agility was supported by a robust operating system and a culture aligned with their mission, enabling them to train thousands of team members efficiently 2.

We had this operating system, this framework of how we work. We had a culture, we had a mission that all of that was very aligned to so that maybe shrunk the gap of the change that it might have felt like to the organization.

--- Amir Rubin

Their approach to rapid adaptation included developing standards, hard coding them, and training staff, allowing them to respond to evolving needs swiftly.

   

Future-Ready

Looking ahead, One Medical is preparing for future healthcare challenges by leveraging its flexible tech and proactive strategies. Amir Rubin highlights the importance of strategic alignment and cross-functional planning to anticipate future needs, such as mass vaccination efforts 3. They focus on user-centered design and agile methodologies to ensure their services remain relevant and effective.

We kind of put the member at the center of everything we do.

--- Amir Rubin

This forward-thinking approach positions One Medical to adapt to changes and continue delivering high-quality care.