Published Mar 23, 2021

Disney’s Bob Iger: How acquisitions become an ecosystem, part 2

Bob Iger delves into Disney's strategic moves, from the cultural integration in building Shanghai Disneyland to the transformative acquisition of 21st Century Fox, highlighting how these decisions have fortified Disney's global brand presence and resilience, even amidst the challenges of the COVID-19 pandemic.
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  • Pandemic Response

    , Disney's executive chair, reflects on the company's response to the COVID-19 pandemic, highlighting the unprecedented collaboration across departments. Despite the challenges, such as shutting down Disneyland and managing cruise ships, the team worked together to navigate the crisis. emphasizes the importance of maintaining a strong creative vision, even in difficult times, stating, "I've done the same two things I set out to do when I took this job and passed on the baton to him, which is help him be successful and help manage the creative endeavors of the company."

    I've done the same two things I set out to do when I took this job and passed on the baton to him, which is help him be successful and help manage the creative endeavors of the company.

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    The pandemic tested Disney's ecosystem, but the company's diverse portfolio, including streaming services, helped balance the impact on live experiences 1 2.

       

    Ecosystem Resilience

    Disney's resilience lies in its ability to adapt and thrive amidst challenges, much like a diverse ecosystem. draws parallels between Disney's business model and a community of birds that band together to fend off threats, emphasizing the importance of collaboration and diversity. "Species may compete with each other or even disagree. But when the habitat is threatened, each species best chance of survival is to work together," he notes.

    Species may compete with each other or even disagree. But when the habitat is threatened, each species best chance of survival is to work together.

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    This metaphor underscores Disney's strategy of creating a sustainable ecosystem through strategic acquisitions and diversification, ensuring the company's long-term success 3 4.

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