Bonus Episode: How Can Organizations Better Measure and Manage Artificial Intelligence?

Organic Adoption

The organic adoption of AI tools among employees is reshaping how firms operate. Carol Corrado highlights a significant increase in AI usage, particularly after the release of ChatGPT in November 2022. Surveys indicate that 56% of office workers and nearly 90% of marketing professionals have integrated generative AI into their work, often self-educating and using open-source products independently 1. This trend is surprising, as traditionally, IT systems require incentives for adoption. Sam Ransbotham notes the unusual nature of this organic use, contrasting it with past practices where employees had to be encouraged to use new technologies 1.

   

Defining Use

Defining and measuring AI use within firms presents complexities, as highlighted by Sam Ransbotham and Nikolas Zolas. Many businesses unknowingly use AI, especially when outsourcing non-core functions, such as hiring processes that utilize AI-driven platforms 2. This incidental use complicates surveys, as firms often report not using AI despite its presence in their operations. Zolas explains that national statistics show only 3-6% of firms claim to use AI, a figure that varies based on definitions and applications 2.