Value of Goals
Ayelet discusses how people are more willing to invest in tangible goals rather than the means to achieve them. Through an intriguing study involving bids on a book and a tote bag, it becomes clear that individuals prefer to focus on the end goal rather than the steps required to get there. This insight emphasizes the importance of defining aspirations in terms of the desired outcome, not the process.In this clip
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Modern Wisdom
The Psychology Of Human Motivation - Ayelet Fishbach | Modern Wisdom Podcast 447
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