Perceived Value Creation
The conversation dives into how the effort we invest in tasks can enhance our appreciation of them, exemplified by the Ikea effect. It explores the deliberate use of friction in processes, such as travel searches and spreadsheet loading bars, to create an illusion of thoroughness and quality. The discussion also touches on how perceived effort, like picking your own strawberries, can influence our perception of value and price.In this clip
From this podcast
Modern Wisdom
Some Very Important Effects In Advertising | Richard Shotton | Modern Wisdom Podcast 091
Related Questions