Why Speaking Your Values Is Good Business with Dr. Sheila Nazarian

Business Ethics

Nicole Lapin emphasizes the importance of maintaining ethical standards in business, especially during challenging times. She highlights how companies, like her own, strive to create a family-like environment, which can be difficult when hiring new candidates. Nicole shares her experience with ZipRecruiter, a tool that helps find quality candidates quickly, reinforcing the idea that ethical practices can lead to efficient business operations. She poses a thought-provoking question about the alignment of moral compass and group consensus:

If our moral compass and group consensus aren't pointing in the same direction, what's our true north?

--- Nicole Lapin

This question becomes particularly relevant in the context of recent global events, where ethical dilemmas are increasingly common 1.

   

Personal Sacrifices

Nicole Lapin explores the personal sacrifices involved in standing up for one's values, even when it might risk financial security. She introduces Dr. Sheila Nazarian, who shares her journey of speaking up for her beliefs despite potential backlash. Sheila, a prominent plastic surgeon and TV personality, began advocating for Jewish identity on social media, driven by concerns for her children's future college experiences. She reflects on the fear she faced when initially posting about her faith:

With lots of fear, I did a post on Shabbat with a hashtag, Shabbat shalom, with great fear because I'm first generation from Iran.

--- Sheila Nazarian

This act of courage, she argues, strengthens her business by fostering a loyal customer base that aligns with her values 2.