Kendrick's Internet Breakthrough

Kevin shares a fascinating journey into the world of Internet marketing, detailing how he and his cousin created one of the first major Kendrick Lamar fan sites. Initially a small venture, they became a leading source of Kendrick news before his breakout album, leveraging print-on-demand shirts for revenue. However, success came with challenges, as they had to shut down the site once Kendrick trademarked his name after his rise to fame.