Hallmark's Global Influence
A new app, inspired by Chinese romance soap operas, has taken the U.S. by storm, generating over $22 million in its first year. With a unique model that combines free viewing with ad support and paid unlocks, it’s capturing a growing audience. The discussion highlights the surprising similarities to Hallmark, a giant in the industry, which continues to thrive with significant revenue from its channel and a vast workforce.In this clip
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