Combat Sports Valuation

The combined entities of UFC and WWE generate over a billion dollars in EBITDA, showcasing a strong market cap of $14 billion. Unlike niche sports like F1, which face significant revenue sharing challenges, UFC operates with independent contractors, allowing for greater revenue retention. Additionally, the industry is resilient to AI disruptions, making it an attractive investment as media rights deals are set for renegotiation, potentially doubling current revenue streams.