Building Tribalism
Julian and Shaan discuss the impact of tribalism on marketing and how billboarding can create a silent signal for brands. They use the example of Mercury, a bank for startups, and how it has become the de facto startup that YC companies use, creating an optical impression that everyone is using it.In this clip
From this podcast
My First Million
The 3 Cheat Codes Startups Use to Print Cash | My First Million #211 with Julian Shapiro
Related Questions