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Published Dec 17, 2022

BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers

Join Kendall Saville and Michael Wittmeyer as they share their adventurous entrepreneurial stories and insights into high-stakes ventures, while Shaan Puri reveals the strategic decisions behind selling The Milk Road and forging a new partnership. Expect a deep dive into adaptability, innovative SEO tactics, and long-term business thinking that promise outlier outcomes.
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Episode Highlights

  • SEO Mastery

    Kendall Saville and Michael Wittmeyer have mastered the art of SEO, leveraging it to drive significant traffic and business growth. Kendall shares how he initially discovered the potential of SEO through poker affiliate programs, realizing the power of ranking high on Google for misspelled keywords like "Paradise Poker" 1. This strategy allowed him to generate substantial traffic and revenue during his college years 2. Michael emphasizes the importance of brand recognition in SEO, highlighting how Google rewards brands that users actively search for, such as Milk Road and JM Bullion 3.

    I was the best misspeller of Paradise Poker and literally was number one for most of the Kia.

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    Their approach demonstrates the synergy between SEO and branding, which has been crucial to their success.

       

    Affiliate Wins

    Affiliate marketing has been a cornerstone of Kendall and Michael's business strategy, leading to significant financial success. Kendall recounts how they capitalized on the legalization of online gambling in New Jersey, becoming a major player in the affiliate market by securing high payouts per player 4. This success attracted the attention of Katana Media, resulting in a lucrative acquisition deal 5. Additionally, Kendall's innovative approach to misspelling car brands for SEO purposes further exemplifies their knack for exploiting niche opportunities 6.

    We were able to get $1,000 per player that we sent through New Jersey online casinos.

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    Their ability to identify and leverage unique market opportunities underscores their expertise in affiliate marketing.

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