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Published Oct 5, 2023

Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

Jesse Itzler reveals the secrets behind his entrepreneurial success, emphasizing the power of determination, mini adventures, and an underdog mindset, while sharing insights from his ventures in niche markets like Marquis Jet and ZICO coconut water.
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  • Will vs. Can

    Jesse Itzler shares a transformative lesson on the difference between capability and determination, a concept he learned from his mentor, Luke Katz. Katz challenged him to focus not on whether he could achieve something, but whether he would commit to it, emphasizing the power of will over mere ability 1. This mindset has been a guiding principle for Jesse, influencing his approach to challenges and opportunities throughout his life.

    There's a big difference between can and will. I know you can start a podcast. I know you can be a millionaire. I know you can run a marathon. I said, will you, son?

    ---

    Shaan Puri humorously recounts how this philosophy has permeated his daily life, shifting his perspective from asking if he can do something to whether he will 2.

       

    Mini Adventures

    Jesse Itzler advocates for "Kevin's Rule," a practice of engaging in mini adventures every other weekend to enrich life with meaningful experiences. This approach encourages people to step out of their comfort zones and accumulate a lifetime of memorable adventures 3. Jesse believes that these small, intentional actions can significantly enhance one's life satisfaction and personal growth.

    If you're 35 and you live to be 55 and you have six need adventures, that's 300 mini adventures and 30 50. I'm sorry, 50 year defining things.

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    Additionally, he emphasizes the importance of maintaining authentic connections through handwritten letters, a strategy he used early in his career to stand out and build genuine relationships 4.

       

    Underdog Mentality

    Despite his success, Jesse Itzler maintains an underdog mentality, constantly striving to prove himself and create new opportunities. He attributes much of his success to this mindset, which keeps him grounded and motivated 5. Jesse's journey with Marquis Jet exemplifies how unexpected opportunities can lead to significant achievements when approached with humility and determination.

    I never want to lose that underdog mentality. I never want to be like, I'm at the top of the mountain.

    ---

    Shaan Puri shares a story about how a small act of generosity from Jesse indirectly helped him and his roommate launch a business, highlighting the power of unexpected connections and the ripple effect of kindness 6.

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