From Nonprofit Founder To Building A $300M Pilates Business

Nonprofit Start

Anne Mahlum's journey began with the founding of "Back on My Feet," a nonprofit aimed at helping the homeless through running. Inspired by her father's struggles with addiction, she saw running as a positive outlet for those battling similar issues. Anne recalls, "Running was this great alternative because there is no end. You can always do more. It's there for you. You only need a pair of shoes" 1. Her decision to leave a promising career at Comcast to pursue this passion was met with skepticism, yet she was driven by a vision to change lives 2.

   

Fitness Community

Through running, Anne Mahlum built a community that empowered homeless individuals to transform their lives. She emphasized the importance of setting high expectations, requiring participants to commit to regular runs and support each other. "They were waiting for someone to tell them they were capable of excellence," Anne noted, highlighting the transformative power of belief and community 3. This approach not only fostered personal growth but also attracted media attention, amplifying the nonprofit's impact 4.

   

Networking

Anne Mahlum's strategic networking was crucial in gaining support for her nonprofit. She targeted executives who were runners, leveraging their passion for fitness to secure funding and board members. "I just need you to introduce me. I will go in and close the deal," Anne explained, showcasing her proactive approach to building connections 5. Her persistence paid off, as she convinced shelter directors to support her initiative, breaking barriers and establishing trust 6.

   

Networking

Anne Mahlum's strategic networking was crucial in gaining support for her nonprofit. She targeted executives who were runners, leveraging their passion for fitness to secure funding and board members. "I just need you to introduce me. I will go in and close the deal," Anne explained, showcasing her proactive approach to building connections 5. Her persistence paid off, as she convinced shelter directors to support her initiative, breaking barriers and establishing trust 6.