Published Jan 31, 2025

I was offered $200M at 24 and I turned it down

Matt Mullenweg, founder of WordPress, delves into his bold choice to decline a $200 million offer at age 24, highlighting his commitment to open source software and the strategic growth of Automattic through acquisitions like WooCommerce. He also reveals Automattic's innovative customer support and hiring strategies, emphasizing real-world skills and written communication.
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  • Customer Support

    Automattic's customer support strategy involves every employee, including executives, spending time in customer support roles. believes that being close to customers is crucial for business success, as it helps employees understand the product and customer needs better 1. This approach also reveals insights into internal tools and processes, highlighting areas for improvement in design and usability 2.

    If you look at every successful business, the closer they are to customers generally, the more successful they are.

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    By engaging directly with customers, employees gain a deeper understanding of the company's culture and principles, ensuring that policies are enforced with empathy and clarity.

       

    Hiring Process

    Automattic's hiring process is unique, focusing on auditions and written communication skills rather than traditional interviews. explains that candidates are hired on a trial basis, allowing them to demonstrate their skills in real-world scenarios 3. This method helps identify talent that might be overlooked by larger tech companies and ensures equal pay for equal work, regardless of location.

    We've created an environment and also sort of a way of hiring that finds people who might be overlooked by sort of a meta or Google.

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    Additionally, Automattic values written communication, often hiring through text-based interactions, which aligns with their remote work culture 4.

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