Behind-the-Scenes of Shaan's Power Writing Course | My First Million #204

Revenue

Shaan Puri's Power Writing course generated impressive financial results, with $127,000 in top-line sales. After accounting for costs like custom illustrations, Maven's fee, and payment processing, his net earnings were approximately $105,000 1. Shaan taught 320 students, initially offering the course at a discounted rate of $400, which later increased to $950 2. This pricing strategy allowed him to test demand and optimize profitability.

   

Feedback

Feedback from Shaan's course participants was overwhelmingly positive, with many citing specific sessions as transformative. Attendees reported a tenfold return on their investment, particularly valuing sessions on cold emailing and writing within large companies 3. However, the live format posed challenges for some due to time zone differences, highlighting the need for flexible scheduling.

   

Creation

Creating the Power Writing course was a labor-intensive process for Shaan, requiring 50 to 100 hours of preparation. He adopted a 'do-learn-redo' structure, engaging students in practical exercises to enhance their skills 4. Shaan also conducted rehearsals with small groups to refine his sessions, ensuring a high-quality learning experience 2. This approach, though demanding, was crucial for delivering effective and engaging content.