5 TikTok products that could print money for you

Elite Daily

The rapid ascent of Elite Daily is a testament to the power of viral content and strategic business models. Sam Parr recounts how the blog, launched in 2012, quickly became the most popular on the internet, achieving 100 million monthly unique visitors within a year 1. The founder, leveraging his connections and understanding of millennial culture, created a platform that thrived on controversial takes and listicles. This approach led to a $60 million acquisition, showcasing the potential of identifying and exploiting viral trends 2.

It's an example of people who find one little hack and they go all in on it, they dedicate their lives to it and they end up building a business that is huge.

--- Sam Parr

Shaan Puri notes the frenetic nature of such ventures, likening it to "sprinting on quicksand," which isn't suited for everyone 2.

   

Native Deodorant

The success story of Native Deodorant illustrates the impact of digital marketing and strategic category selection. Shaan Puri shares how Moiz Ali, a Harvard graduate, scaled his deodorant business from zero to $100 million in just two years by leveraging Facebook ads 3. Ali's ability to exploit low-cost traffic opportunities on Facebook allowed him to build a substantial consumer base rapidly. Sam Parr highlights Ali's meticulous approach, constantly optimizing ad performance through data-driven decisions 4.

He would track the numbers every single day in this spreadsheet and be like, we just changed this number from a 1% to a 1.25%.

--- Sam Parr

This hands-on, analytical strategy was key to Native's remarkable growth and eventual sale to Procter & Gamble 3.