A Breakdown of Trendy New Businesses & Boring 9 Figure Businesses | My First Million #202

Stretching Trend

The trend of stretching and mobility is gaining traction as people recognize its importance in fitness routines. Shaan Puri highlights the rise of stretching gyms like Stretch Lab, which have rapidly expanded to 1,000 locations in just five years 1. These gyms focus on flexibility and function rather than traditional strength training. Sam Parr shares his enthusiasm for stretching, noting its benefits and the innovative tools available:

Stretching is one of the few exercises where you don't actually have to put that much effort into it and to get results.

--- Sam Parr

He also mentions the potential for growth in this sector, with apps and machines designed to enhance stretching routines 2.

   

Cold Therapy

Cold therapy is becoming increasingly popular for its health benefits, yet accessibility remains a challenge. Shaan Puri discusses innovations like a device that can turn any bathtub into an ice bath, making this therapy more accessible and affordable 3. He emphasizes the physiological benefits of cold exposure, such as anti-inflammatory effects and heightened alertness. Sam Parr adds that ice baths are gaining traction on social media, with products like Ice Barrel becoming more common 4.

It's like a rush of euphoria, basically, from chanting.

--- Shaan Puri

This trend is complemented by mindful practices like chanting and breathwork, which offer additional wellness benefits.