Positioning for Value
Building trust is essential for shifting conversations from price to value, especially for high-ticket services. By positioning yourself as an expert in your field, clients are less likely to negotiate on price because they recognize the significant return on investment you offer. Demonstrating your value through various channels helps solidify this perception, making clients more focused on the results rather than the cost.In this clip
From this podcast
Negotiate Anything
How to Shorten Your Negotiations with Michael Zipursky
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