Understanding Yourself
Doug emphasizes the importance of self-awareness in negotiations by introducing the concept of the three U's: the present you, the historical you, and the judgmental you. Recognizing your mindset and past experiences shapes how you engage with others, while also considering the biases and expectations you have about your counterpart. This holistic understanding can enhance your negotiation effectiveness.In this clip
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Negotiate Anything
Highlight Reel: Mastering Real Estate: Leadership, Negotiation, and Strategy
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