Social Media Accountability
Frances discusses the complexities of understanding social media algorithms, particularly highlighting how Facebook's shift from friend-based content to group-driven feeds complicates accountability. With 60% of U.S. views stemming from groups, the platform's advertising model has transformed user experience, making it harder to trace content origins. She emphasizes that TikTok's machine learning-driven approach presents even greater challenges in understanding personalized content delivery.In this clip
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