Competing with Short Video
Building a consumer company today is increasingly challenging due to the dominance of short video formats, particularly exemplified by TikTok. As social media platforms evolve, traditional content struggles to compete with the engaging nature of short video, making it difficult for personal connections to hold attention against global talent. The shift in focus towards video content marks a significant change in how users interact with social media.In this clip
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The State of Consumer Investing With Benchmark's Sarah Tavel
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