Breaking the Mold

The entrenched dynamics of the auto press posed significant challenges for Tesla, as traditional male-dominated relationships often sidelined the company. Liz reflects on the uphill battle for respect in a male-centric industry, while highlighting how Elon’s innovative storytelling sparked public enthusiasm, ultimately shifting media coverage. The discussion also touches on pivotal moments that shaped Tesla's relationship with the press, illustrating the transformative power of public engagement.