Published Mar 1, 2022

A Content Farming Retrospective (w/Shawn Colo)

Reflecting on the media industry's evolution, Shawn Colo delves into the rise and fall of Demand Media, the challenges of scaling media businesses, and the pivotal balance between business models and innovation amidst platform dependencies, offering a compelling analysis of sustainable growth strategies.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Newcomer Podcast

A Content Farming Retrospective (w/Shawn Colo)

Topics covered

Popular Clips

Media Evolution Insights

Algorithm Evolution

Scaling Content Creation

Media Evolution Insights

Acquiring and Growing Websites

Media Business Insights

Market Insights

Algorithm Impact

Building Media Dependability

Media Business Dynamics

Content Evolution

Investment Insights

Content Creation Secrets

Media Investment Challenges

Content Strategy Insights

Episode Highlights

Industry Reflections

Media Business Dynamics

Demand Media History

Related Episodes

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Going All-In on the Tech/Media War (w/Jason Calacanis)

The Gossip Economy (with Kyle Harrison)

Meta Commentary (w/Alex Heath)

The Facebook Philes

Freeloaders, Fat cats & Ne'er-do-wells (w/Alex Heath)

Fine-tuning of the Metaverse

Going Evergreen (w/Hunter Walk)

Extremely Online (w/ Taylor Lorenz)

Episode 1: Interview with Parker Conrad

Like, Comment, Subscribe (w/Mark Bergen)

The Media's Facebook Deflection (w/Alex Stamos)

'This Monolithic Other That Is Acting in Some Dark Confederacy Against What Is True and Good in the World' (w/Antonio García Martínez)

Streaming in Crisis (w/Lucas Shaw)

Giving Hollywood the Business (w/Richard Rushfield)

A Content Farming Retrospective (w/Shawn Colo)

Topics covered

Popular Clips

Episode Highlights

Industry Reflections

Media Business DynamicsShawn Colo explores the intricate challenges of scaling media businesses and the impact of platform dependency. He shares insights on funding strategies and the importance of sustainable growth in the media industry.

Media Business Dynamics

Demand Media HistoryShawn Colo, former CEO of Demand Media, recounts the company's rise and fall in the digital media landscape. He shares insights into their initial strategies, content creation challenges, and the impact of Google's algorithm changes on their business model.

Demand Media History

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