Published Aug 29, 2023

He Helps Rich Tech Founders Part With Their Money (with Rey Flemings)

Rey Flemings, CEO of Myria, discusses the unique psychological hurdles and spending behaviors of the ultra-wealthy, while revealing how his company curates exclusive experiences and fosters authentic relationships within elite networks.
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Episode Highlights

  • Elevated Experiences

    Rey Flemings, the CEO of Myria, crafts elevated experiences for the ultra-wealthy, transforming ordinary events into extraordinary memories. He describes a 50th birthday party in Las Vegas where Myria privatized the 50th floor of the Wynn Hotel, creating a bespoke hotel within a hotel, complete with custom check-ins and personalized services 1. This level of service is unmatched, as Rey explains, "We built custom mobile DJ equipment with speakers so that every person who came up the elevator, they could be escorted into their room with a DJ, playing their favorite songs down the hallway with a cocktail in their hands" 2. Such experiences highlight Myria's ability to cater to the unique desires of its affluent clientele.

       

    Hidden Value

    Myria specializes in unlocking hidden value by providing access to off-market experiences that are not publicly accessible. Rey Flemings emphasizes that the best things in the world can't be found on Google, and Myria offers a gateway to this "universe of off-market awesomeness" 3. He explains that even the wealthiest individuals often lack access to exclusive events, stating, "There's always another door. And these are things that your travel agents, these are things that your assistant, they're simply not capable of executing against" 4. Myria's services cater to those seeking unique experiences beyond the reach of conventional means.

       

    Tailored Experiences

    Tailored client experiences are at the heart of Myria's offerings, ensuring that each client's unique needs and desires are met. Rey Flemings describes how Myria integrates with clients' existing teams, filling in gaps to provide a seamless service 5. He notes the disparity in access between A-list celebrities and the wealthy, observing, "The A-list entertainers have a level of access that the wealthy don't. Even if the wealthy person was an order of magnitude or two orders of magnitude or five orders of magnitude wealthier than the A-list celebrity, their access was still way down here" 6. Myria bridges this gap, offering personalized services that elevate the lifestyle of its clients.

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