Digital Media Authenticity
Technology is advancing to the point where distinguishing real from fake digital media is increasingly challenging. With predictions that 90% of digital content will be synthetic by 2030, the potential consequences of unchecked misinformation are severe, including erosion of trust in media and society. Jeff discusses how his company, Truepik, is tackling these issues by verifying the authenticity of visual content, ensuring that what we see online can be trusted.In this clip
From this podcast
The Next Great Thing
Jeff McGregor, CEO, Truepic - Authenticating what’s real in a deepfake, synthetic world
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