Understanding Synthetic Media
Synthetic media encompasses any visual content created without traditional camera methods, often generated by algorithms. The conversation highlights the distinction between deepfakes, which are sophisticated manipulations used for deception, and cheap fakes, involving simpler edits that can mislead through context. This exploration reveals the growing complexities and implications of media authenticity in today's digital landscape.In this clip
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The Next Great Thing
Jeff McGregor, CEO, Truepic - Authenticating what’s real in a deepfake, synthetic world
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