Trust in Digital Content
The discussion highlights the urgent need for trust in digital content as synthetic media rises. While large platforms may initially resist adopting transparency technologies due to engagement incentives, the sheer scale of misinformation will ultimately compel them to change. Commercial entities are expected to lead the way in integrating solutions that ensure trust, especially as they face the consequences of fraudulent content.In this clip
From this podcast
The Next Great Thing
Jeff McGregor, CEO, Truepic - Authenticating what’s real in a deepfake, synthetic world
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