Co-Creating Innovation
Shashi shares an innovative approach to product development by collaborating with early-stage startups instead of relying solely on design firms. He highlights the benefits of this partnership, such as faster insights and market testing, using the example of a wearable technology company that specializes in preventing bad lifting behavior. This strategy not only enhances the startup's operations but also allows for a more nuanced understanding of market needs.In this clip
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The Next Great Thing
Never Ask Permission to Innovate
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