Experimentation Evolution
Jonas shares his journey into A/B testing, starting at Booking.com where he played a pivotal role in developing a sophisticated experimentation platform. He highlights the importance of tracking metrics and the challenges of maintaining an experimentation culture amidst rapid growth. His commitment to training new hires ensured that the spirit of experimentation thrived, even as the team expanded significantly.In this clip
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Elite Experiments at Experimentation Elite with Jonas Alves
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