Curiosity Over Conflict
Emphasizing the importance of curiosity, Ruben suggests that instead of confronting stakeholders about experimentation, one should ask questions to understand their fears and goals. Making experimentation easy and accessible encourages participation, as people are more likely to engage in processes that are straightforward and enjoyable. By automating analytics and safeguards, organizations can foster a culture where experimentation becomes a habitual practice.In this clip
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No Hacks
Centers of Enablers in Experimentation with Ruben de Boer
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