Data-Driven Strategies
Linda discusses the importance of combining AI tools with human insight to optimize customer experiences. She highlights the need for merchants to understand their customers and product catalog, suggesting that initial adjustments and boosts in settings can guide the AI in making better decisions. The conversation emphasizes the role of intent and behavior in driving purchase likelihood, showcasing innovative approaches in the e-commerce landscape.In this clip
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2024 E-commerce Trends with Linda Bustos
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