Importance of JavaScript
Mikko emphasizes the significance of JavaScript in digital analytics, sharing his journey from SEO to analytics over 15 years. Despite acknowledging his struggles with coding, he highlights that a basic understanding of JavaScript is crucial for success in the field, even more so than languages like R or Python. His insights reveal a common gap in knowledge among digital marketers that could enhance their analytical capabilities.In this clip
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No Hacks
CRAP and CARE in Web Analytics with Mikko Piippo
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